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Contributing To Charity: A Fundraising Resource Guide
A fundraiser is an event held in order to raise funding and awareness about a particular cause. There are many groups that have fundraisers including: non-profit organizations, schools, high school teams, community groups, and students. Fundraisers are an excellent way for these groups to gather more community support, spread the word about their mission, and earn funding for their purpose. In order to hold a fundraiser there are many things to consider. It is important to know where to begin, how to market, and which type of fundraiser will be the most successful for a particular group.
Getting Started
Constructing a fundraiser requires a lot of careful planning and can be an
overwhelming process if you don't know exactly where to begin. It is important
that before any planning occurs, the organization must first examine it’s
specific needs. This is the first step that needs to be taken when planning any
sort of fundraiser. What works for one group may not work for another. For this
reason, it is imperative that realistic goal setting occurs. Determine the
community support and volunteer list when selecting a type of fundraiser and
consider approximately how much money the organization needs to generate. This
will help in selecting the right type of fundraiser. Once these factors are
determined, it will be much easier to get started!
This website
focuses on the key principles of fundraising.
This website offers how to articles on fundraising.
This is an online resources that offers fundraising tools and tips.
Marketing and Spreading the Word
Once the fundraiser idea has been established it is imperative to spread
the word and create as much of a buzz as possible. Most fundraisers are seeking
money for a cause and the best way to make other people care about the cause is
through passion and enthusiasm. Ensure that the spokesperson for the
organization or the event is well versed on the cause and the reason for the
fundraiser. Make sure to target all the common media outlets. Design and write a
brochure to hand out or mail to potential donors and local businesses. Submit an
article to the local newspaper or magazine, provide detailed statistics or
pictures of the people that will benefit from this fundraiser. The spokesperson
should also arrange to speak on the radio and discuss the organization’s mission
and fundraiser. Now with the influx of social networking, design and create a
website about the fundraiser and organization (if there isn’t already one). The
organization can then send out a mass email to everyone on the contact list;
consider using twitter, myspace and facebook to spread the word and generate a
crowd for the event. Make these people care! Partner up with other organizations
in the community as they can be great assets and working together on a common
cause can help strengthen bonds and partnerships.
This features an article on how to market your fundraiser.
This features an article written by Ed Lewis about the importance of marketing.
Fundraiser Ideas
There are literally hundreds of fundraising ideas, but not all fundraisers
are suitable for every organization. What works for one group might not work for
another. It is crucial to take into consideration a multitude of things: the
organization’s mission, the community support, possible volunteers, how much
money is allotted for the event, and what kind of money is expected from the
event. After examining these important issues, its time to decide on what kind
of fundraisers you will assemble. Raffles and charity dances are two of the
tried and true fundraisers. Raffle tickets are great because of their low cost
and the possibility of high profits. Benefit dances can also be low cost,
particularly if the organization has a huge community support with plenty of
local donations. Selling fundraising products can also be successful. Schools
are notorious for these types of fundraisers because they work best when large
groups of people are pushing the products. All of these fundraisers have been
successful and they have the potential to raise a lot of money, but ensure that
these fundraisers fit the fundraising needs.
Network for Good offers online support and resources for fundraising ideas and
strategies.
This website is dedicated to
promoting healthy methods of fundraising for kids.
The
American Red Cross features fundraising ideas for youth.
The Heifer
Organization features fundraising ideas that are used to end world hunger.
A list of fundraiser
ideas that were complied by students and schools.
Fundraising tips for the non-profit or charity wanting to generate income
from property donations such as no longer needed vehicles, boats, yachts,
trucks, used motorhomes and heavy construction equipment.
Action Donation Services® is an
ideal solution for the charity with limited resources and staff as they take
care of everything for the charity and sends them a check each month.
Outside the Box Fundraising Ideas
Creative fundraising can really excite the community and bring in extra
revenue. One suggestion for a creative fundraising idea would be to hold a
Mystery Dinner Theater. It is a fun interactive way to get people to come
support the organization. This type of event would require a lot of local
support, donations and plenty of planning. It would require a large venue,
dinner, volunteers to serve as actors or waiters, a well written script, and
costumes. But it also has the potential to generate a lot of funds. Another
creative fundraiser would be hosting a drive-in movie. This would be a throw
back to the 60s when drive-in theaters were all the rage. This event could be
held outside (against a blank building wall) or indoors (gymnasium or community
center) and all that is needed is a projector and sound system. The organization
could charge an entry fee and also set up a concession stand to provide snacks
and drinks. Another creative fundraiser idea is a holiday clean-up. This
particular idea is more suitable for high school teams who are not seeking a
tremendous amount of money. The group will offer to take down holiday
decorations such as lights on the outside of the home, the disposal of Christmas
trees, recycling wrapping papers and boxes. This event would require help from
parents or local community members. This is a creative idea that would also
beautify the community. No one likes to see Christmas decorations that are left
up for months! Organizations and groups can be as creative as they want, but be
careful to create something that works for the cause.
An article written by Beth A. DeHoff about creative fundraising.